I won my first camera (a Minolta) in a competition when I was 12. You had to solve a riddle and send your answer back in the post. I’ve been passionate about photography and filmmaking ever since.

Over time, this has converged with my other interests: in design — particularly when working on future products — films are often the most effective way to communicate ideas and convince people. And because of their ultra sensitive nature, concept films are rarely (if ever) outsourced to a traditional film studio. Instead, production remains in the hands of the design team. As a result, I have had the unique privilege of writing and directing over 100 short concept films, including for prestigious companies such as Apple.

When time permits, I also try to make films that I can actually show publicly. Below are two I produced and directed purely for the joy of it.